6 Valuable Lessons Dropshipping Taught Me About Entrepreneurship

As you may know by now, I started my career in ecommerce with a subscription box business that failed. My next crack at ecommerce was a dropshipping business that turned out to be a successful venture for me and taught me a whole lot of valuable lessons about running a business online.

Today, I was thinking about just how much I learned from dropshipping and how much I want to share that experience and that knowledge with you. I thought one great way to do that would be to tell you some of what I learned.

So here are 6 of the most valuable lessons dropshipping taught me about running an online business:

1. That mastering Facebook ads isn’t as easy as it looks.

One of the keys to my success in dropshipping was learning how to run Facebook ads effectively, and let me tell you, it wasn’t easy. It took a lot of trial and error, a lot of disappointment, and eventually me hiring a coach to teach me how to market my business effectively. 

I think that it’s...

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Online vs Brick & Mortar - Which Should Your Business Be?

So you have an idea for a business, and you can’t wait to start. You’ve daydreamed about your Grand Opening, you’ve told your family and friends what you want to do, and you’ve already thought of the perfect name for your new venture.

There’s one problem though. You can’t decide whether you should be opening your business in a store front or limiting your business to the internet.

Before you go throwing thousands of dollars on a lease for a retail space, you should fully understand the commitment you’re about to make AND the alternatives you have to going that route.

To really give your decision thorough consideration, here are a few of the questions you should ask yourself.

  1. Is your business the type of business that absolutely needs a storefront? Are you offering a product or service that can only be delivered to the customer with a physical space—like a hair salon, a car wash, or a restaurant?
  2. Can you afford the retail space?...
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It's 2019. Your Business Needs a Website.

Okay, it’s 2019. Damn near 2020. Does your business have a website? If your answer is no, then why the hell not? It’s really unacceptable no matter what business you’re in.

As a customer, I can’t tell you how annoyed I get when I Google a business that I want to patronize and they don’t have a website. Sometimes that means that I don’t ever actually buy from that business, because I couldn’t do the research I needed to do prior to purchasing. 

Just think about how you shop. When you decide you want to buy something, what’s the first thing you do? When you hear about a product or business that you’re interested in for the first time, what’s the next step in your buying process? It’s very likely that you turn to the internet for more information.

Even if there’s no way you can actually sell anything online, and I’d probably argue that you can, you absolutely need to have an online presence. It...

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