As a customer, I can’t tell you how annoyed I get when I Google a business that I want to patronize and they don’t have a website. Sometimes that means that I don’t ever actually buy from that business, because I couldn’t do the research I needed to do prior to purchasing. 

Just think about how you shop. When you decide you want to buy something, what’s the first thing you do? When you hear about a product or business that you’re interested in for the first time, what’s the next step in your buying process? It’s very likely that you turn to the internet for more information.

Even if there’s no way you can actually sell anything online, and I’d probably argue that you can, you absolutely need to have an online presence. It...