Here’s why. 

According to Hootsuite, in 2019:

• 3.48 billion people use social media.
• 69% of adults use social media.
• 90% of brands use social media to increase brand awareness.
• More than 40% of digital consumers use social networks to research new brands or products.

So if you aren’t reaching people on social media, you really should be or you could be leaving money on the table—whether your business is online or not.

Most people make the mistake of believing that a large following equates to dollar signs. In other words, people think that the more followers they have, the more money they’ll make. So everyone is on this mad dash to get tens of thousands or hundreds of thousands of followers. 

A lot of followers don’t always equal a lot of sales but it is...