Imperfect Is Perfect

In this day and age of social media and reality television, we do a lot of peering into other people’s lives and watching from afar. We compare ourselves to them, wonder why we can’t do what they do and we envy how easy they make life look.

They seem to have perfect lives. They live good, travel to the best places, wear the nicest clothes, have the best looking bodies, the perfect bae, and—most importantly—take the best pictures with lighting you could only dream of. 

So when it comes to your business, you waste your time trying to create the perfect circumstances before you put yourself out there to start sharing your gift with the world. You’ve convinced yourself that the only way people will buy from you or listen to you is if you are as perfect as some of the accounts you’ve been paying attention to.

That’s a whole lie.

The truth is, your conscious mind is serving up stall tactics on a silver platter—knowing that the...

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