Know Me, Like Me, Trust Me

Convincing total strangers to do what you want them to do—like listen to your podcast, book you for an event, shop at your store, or really anything—requires that you break through the noise around them, get their attention, keep it long enough for them to feel comfortable with you, and move them to buy.

Sounds complicated right?

I always tell you to ignore other people’s opinions about you and do you to the best of your ability. That’s important in order for you to be able to act on your goals without allowing irrational fears to be a hindrance for you. But there are times that we actually need to worry about how one group, in particular, feels about us.

That group is our audience of ideal customers. 

When it comes to our ideal customers liking us, we’re as needy as a 14 year old boy with his first crush. We have to convince that audience of people to know us, like us, and trust us. 

The Know, Like, Trust Factor is essential in actually...

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Are You Creating Content For Your Business?

If you’re not creating content for your business, you should be. Content is still King!

Your content can help you:
Grow your audience
Build trust for your brand
Establish yourself as an expert.
And so much more.

Your content is every thing that you put out in the webosphere. If you aren’t putting any effort into your content, you are likely leaving money on the table. 

Producing great content is a really inexpensive way to grow your potential customer base because you don’t have to spend money to do it. Consider starting a podcast, writing a blog, and sharing your message on your social media.

Since we’re talking about content, I wanted to remind you of a past episode of my podcast that I did on 10 ways to come up with ideas for your content. Let’s recap.

Here are 10 ways to come up with ideas for creating your content.

  1. Ask social media. Reach out to people who follow you on social media. If you have a business page or a page that is dedicated to...
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