Today I want to talk about finding your niche for your business. First, I’ll define what a niche is for those who might not be familiar. A niche is a very small, very specific subset of the general population.

In business, your niche is your lifeline. It’s your lane, and it’s vital that you find your lane and stay in it. In other words, be narrow down what you sell and who you sell it to.

Many people who are new to entrepreneurship find the concept of picking a niche rather difficult. Even experienced entrepreneurs struggle with it sometimes. Most people want to sell as many of their products or services to as many people as possible, so it seems counter intuitive to exclude large swaths of people by narrowing your audience and product offering down. 

It’s natural. We all want to make a shit ton of money! But trying to sell everything to every one is not the way to go. The more laser focused you are about what you sell and who you sell it to,...

Have you ever heard the expression, “Closed mouths don’t get fed”? Well they don’t. And when you’re not telling people about your business, it’s likely that you aren’t making any money. 

Being an outspoken business owner can be a challenge for many people. We sometimes feel like telling people about our business will come off as pushy, or we don’t want to bug people or be annoying by talking about our business too much. Other times, we are unsure of our ability—or just flat out afraid of being criticized and rejected. 

But speaking up about your business is extremely important. It could be the difference between you succeeding and failing in business. So how does one get rid of that timidity that plagues so many business owners and become a savage who gives zero fucks when it comes to telling people about their business? Here’s how…

Don’t apologize for your talents.

Stand firmly in your...

One thing about new business owners is that so many want the title of CEO. Sometimes it doesn’t even matter that the business hasn’t made a dime yet. People tend to love that title because it’s sexy. 

It’s impressive to be able to introduce yourself at networking events as the CEO of your business. Business cards and websites are a little bit cooler when your name is followed by “CEO”. Surely, you can shut the haters up when you tell everyone that you’re the CEO of a new business. Wanna impress potential baes and get more dates? Just tell people you’re a CEO when they ask what you do for a living.

When you’re starting out, it’s great to consider yourself the CEO of your new business (because you are), but are you also willing to be the customer service rep, the sales rep, the admin assistant, the project manager, the janitor, the receptionist, the mail clerk, and any and all other roles you’ll have to...

As cliche as it may seem, it’s true that health is wealth. Staying healthy is important for us all—for obvious reasons—but if you’re an entrepreneur, your health can mean the difference between a thriving business and a failing one. As a business owner, you need to avoid having to take excessive downtime due to preventable health issues, but being able to avoid sick days is not the only reason that getting in shape is good for business. 

Here are 6 ways working out can help you in business:

Motivation 

Working out motivates you to be better in all aspects of life. When you know that you are taking care of your body, you tend to want to take care of your mind and soul too. Caring for yourself—mind, body, and soul—usually means that you are willing to pursue the things in life that make...