Convincing total strangers to do what you want them to do—like listen to your podcast, book you for an event, shop at your store, or really anything—requires that you break through the noise around them, get their attention, keep it long enough for them to feel comfortable with you, and move them to buy.

Sounds complicated right?

I always tell you to ignore other people’s opinions about you and do you to the best of your ability. That’s important in order for you to be able to act on your goals without allowing irrational fears to be a hindrance for you. But there are times that we actually need to worry about how one group, in particular, feels about us.

That group is our audience of ideal customers. 

When it comes to our ideal customers liking us, we’re as needy as a 14 year old boy with his first crush. We have to convince that audience of people to know us, like us, and trust us. 

The Know, Like, Trust Factor is essential in actually...

As adults, things are a lot different. If you set out to accomplish something, it’s up to you whether that happens or not. And many times, no one would ever even know you failed to achieve that goal unless you told them. That makes it super easy to just give up whenever you want to.

This is precisely why accountability matters to your success, and having an accountability partner could completely change the game for you. Here are 5 reasons why.

1. You’re much more likely to succeed. According to Entrepreneur.com, your likelihood of success skyrockets when you have an accountability partner. In fact,...

In case you’ve been living under a rock, or you somehow accidentally stumbled across this article, you should first know what a podcast is.

Oberlo, defines a podcast as a recording of audio discussion on a specific topic, like business or travel, that can be listened to. They’re often found on audio streaming platforms like iTunes and Spotify, but they are sometimes hosted on websites.

Podcasts are becoming increasing popular, as the number of people who listen to podcasts grows year over year. In fact, 51% of the US population has listened to a podcast at least once. 

It’s really no wonder that podcasts are becoming more popular. As people continue to spend more and more time online, they look for convenient forms of entertainment that fit within their busy lifestyles. Podcasts fit that bill. Most people listen to podcasts right from their smartphones.

And there’s a podcast for every subject under the sun. According to ...

Have you ever wanted something really badly? My guess is that your answer is “yes”. Have you ever done something really shitty in order to get something you wanted really badly? Hopefully, your answer to that is “no”.

Having a burning desire to achieve something great can drive people to unimaginable extremes. Some people sacrifice convenience and do things like sell their cars to start the business of their dreams. Some people sacrifice time and do things like work 3 jobs to fund their dreams of becoming a business mogul. Some people take on insurmountable debt to fund their passion. And there are those who end up compromising their integrity to get ahead.

It could start as small as cutting corners on your product or service and hoping that your customers don’t notice. It could be overcharging someone $5 here and there or charging someone for something that you can’t deliver and then refusing to make the situation right. 

Integrity...

This can happen when you get a promotion at work, or find success in entrepreneurship, or even when you start a new business. You just have a nagging feeling that you don’t know enough to have accomplished that thing or that you aren’t talented enough to be among the other talented people with whom you are now aligned.

That feeling you experience in those moments is called Imposter Syndrome. We all get it to some degree. Most people get it in small doses for various situations, but some people get it much more severely. It can be so severe that it causes a person to retreat or give up the very...

Starting your business is an exciting and difficult time all wrapped into a warm blanket of pins and needles. You’re happy one minute, frustrated the next, and sometimes you just don’t know how to feel. 

Sometimes people have this fantastical view of what starting a business is like. They picture rubbing elbows with celebrities on mega yachts from day one. I think most business owners will tell you though, it’s a difficult road, but a road that’s definitely worth it. 

When people have this misconception of what starting and running a business is like—especially in the beginning—there are a few tried and true complaints that you can expect those people to have. One of them is that their friends don’t support their business.

Since my audience is full of entrepreneurs, I see this complaint a lot. I’ll admit, I’ve even wondered myself about why certain friends are much less supportive than others. This isn’t...

One happened when I was a teenager. It’s no secret that I can’t swim. I’ve talked about that a few times here, but when I was 14, I went to a water park on a school field trip. 

My classmates and I had been at the park for hours and I had stayed in my safe zone at the shallow end of a wave pool pretty much all day. At some point, I let my two of my friends talk me into getting onto a two person tube so the three of us could go hang out at the deep end. *Face palm.*

The plan was that one friend would pull us out to the deep end as myself and the third person sat on the tube. I expressed my trepidation because of the fact that I couldn’t swim, and they assured me that we’d be safe on this tube, and if I fell in, they’d save me.

Everything in my soul told me don’t do it, but my friends convinced me to ignore my gut and...