Today I want to talk about finding your niche for your business. First, I’ll define what a niche is for those who might not be familiar. A niche is a very small, very specific subset of the general population.
In business, your niche is your lifeline. It’s your lane, and it’s vital that you find your lane and stay in it. In other words, be narrow down what you sell and who you sell it to.
Many people who are new to entrepreneurship find the concept of picking a niche rather difficult. Even experienced entrepreneurs struggle with it sometimes. Most people want to sell as many of their products or services to as many people as possible, so it seems counter intuitive to exclude large swaths of people by narrowing your audience and product offering down.
It’s natural. We all want to make a shit ton of money! But trying to sell everything to every one is not the way to go. The more laser focused you are about what you sell and who you sell it to,...