Imperfect Is Perfect

In this day and age of social media and reality television, we do a lot of peering into other people’s lives and watching from afar. We compare ourselves to them, wonder why we can’t do what they do and we envy how easy they make life look.

They seem to have perfect lives. They live good, travel to the best places, wear the nicest clothes, have the best looking bodies, the perfect bae, and — most importantly — take the best pictures with lighting you could only dream of. 

So when it comes to your business, you waste your time trying to create the perfect circumstances before you put yourself out there to start sharing your gift with the world. You’ve convinced yourself that the only way people will buy from you or listen to you is if you are as perfect as some of the accounts you’ve been paying attention to.

That’s a whole lie.

The truth is, your conscious mind is serving up stall tactics on a silver platter — knowing that the perfect circumstances you seek are impossible to create. Listening to that voice in your head, that’s telling you to wait until your circumstances are perfect, will guarantee that you never get to where you want to go. 

People actually connect more with imperfection. Why? Because they know all of their own flaws and seeing yours makes them feel like you’re just like them. That ability to identify with you, or to see themselves in you, makes them connect with your story and become fiercely loyal.

If you’re just starting your business, don’t be afraid to let your audience know. If you have a small operation in the back of your garage, don’t be afraid to let your audience know. If you’re learning on the job as you build your business, don’t be afraid to let your audience know. 

Being authentic and honest about your business is much more appealing to your audience than your perfection. If you show them some of your vulnerabilities and just be honest, they’ll feel much more invested in your business as they watch you grow. Your audience will also feel much more comfortable interacting with you and giving you feedback, which is vital for the success of your business.

Allowing your imperfections to show is good for your audience, but it’s also good for you, as an entrepreneur. Rather than being on the hamster wheel of perfection, chasing something that doesn’t exist and never actually starting your business, you’ll be able to give yourself permission to just go. It frees you to be bold, try different things, make mistakes and fail as much as you need to, without being so defeated that you give up. 

I want to encourage you to go forward with your dreams, as imperfect as your circumstances are. You’ll need to mute that denier inside of you — your conscious mind — and act on the impulses of your subconscious mind. Your subconscious mind is your connection to the supernatural and is leading you to your destiny. Follow it imperfectly.


If this article helped you, feel free to hit me up on Instagram or Facebook and let me know.

Also, listen to my Master Your Mission podcast on iTunes, Spotify, and Google Play Music for daily motivation and inspiration to pursue your dreams.

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