Can You Compete with Your Goliath?
When I tell people that I record a daily podcast, they usually react with shock and awe — especially other podcasters. They think I’m out of my mind, crazy for doing this. They get how hard it is to come up with content and then be disciplined enough to record, edit, mix etc. every single day.
I won’t lie. It’s hard as hell. Some days I have a hard time coming up with ideas to talk about. Some days I have plenty of ideas but I just can’t get the content going. And some days, I just simply don’t feel like doing shit.
No matter what my mood is, what my plans are that day, or how tired I am, I record my podcast. Honestly, I credit my 66 Days of Bold Action Challenge with helping me commit the way I have.
I committed to doing this podcast daily, so I push those feelings aside and I do my podcast anyway. One of the things that drives me to do it every single day, no matter what, is that I know most people don’t have the discipline to do something daily.
Many of the other podcasters I’m directly competing with for your attention would never even bother trying. That gives me a leg up on the competition.
And I’m indirectly competing with podcast publishers like NPR and iHeart Radio. I don’t have the money they have, nor do I have the following they have. The only way for me to ever even be a blip on the radar in a competition like that, is for me to leverage what me and the big players have the exact same amount of — that’s time.
And we’re really all in the same boat when it comes to finding a way to capture our tiny little share of a market that’s dominated by giant, super rich conglomerates. You know, I always say you have to use what you have to get what you want.
It may be necessary for you to make the same kind of commitment to your business if you haven’t already. You should know who your competition is, and you should be able to leverage your strengths against their weaknesses.
Another advantage I have is that there’s no red tape with my podcast. I make the decisions, I talk directly to my audience. If something happened today that I wanted to talk about on my podcast, I could very easily change my content to cover that.
There’s one degree of separation between my content and my audience. There are layers and layers of separation between the larger shows and their audiences.
If I decided tonight that I wanted to bring a guest on tomorrow, I could do that. I have flexibility that I doubt those major players can swing.
Now, I’ll admit that the advantages I just pointed out for my podcast versus the money, power, and influence that giants like NPR, iHeart Radio, and New York Times have may be equivalent to racing to excavate an acre of land with a teaspoon versus a backhoe. But then again, if you believe that David beat Goliath with a stone, you must also believe that anything is possible.
In what ways can you compete with the major players in your industry? What are their weaknesses and how can you leverage your strengths against them? Find me on Instagram or Facebook and let me know.
My new 66 Days of Bold Action Challenge will start soon. Click the link below to get a FREE copy of my 66 Days of Bold Action Daily Planner and learn more about how you can join the Challenge.
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